Bloomingdales Balances Selfies with Beauty Tips in Instagram Contest

Bloomingdales Balances Selfies with Beauty Tips in Instagram Contest The target audience of the #Bloomieselfie instagram contest were fans especially women who had interest in the competition as well as the participants. Women value beauty and this competition was important as it was able to enlighten them on tips to ensure they stay attractive (McCarthy, 2013).Advertising We will write a custom case study sample on Bloomingdales Balances Selfies with Beauty Tips in Instagram Contest specifically for you for only $16.05 $11/page Learn More The #Bloomieselfie instagram contest was looking for fans in general but women were selected because beauty tips are of more value to them as compared to men. The issue that was being addressed by this competition was conducting an informative campaign on beauty tips (McCarthy, 3013). Considering the problem situation, many women are not informed of various beauty tips they can apply. In addition, while the #Bloomieselfie Instagram contest was in progress campaigns had to be run so as to in form the fans of the various entrants and to present an opportunity for them to vote. It was an opportunity for all fans not just women only to appreciate selfies (McCarthy, 2013). The use of social media is very effective as it enables information to reach many people at once. Furthermore it is a very cost effective means of advertising as compared to using advertising agencies or the mass media (McCarthy, 2013). The #Bloomieselfie instagram contest was successful as more awareness about beauty tips and self-confidence was created. This is ascertained by more likes on their Facebook page and an increase of their followers on twitter (McCarthy, 2013). It would be appropriate for more competitions of this nature to be launched so as to help in improving self-esteem and self-confidence of individuals as well as increase the level of public awareness of beauty. Model S Fire The target audience is the prospective car buyers and by extension all individuals. The S car model hit a metal o bject and the battery of the car caught fire. The fire department personnel were called and ascertained that the use of water and dry chemical extinguisher was very effective (Musk, 2013).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This was a safety procedure that is important to all individuals. Prospective car buyers prefer a model that is efficient and capable of adaptation in all instances. Tesla was also targeting those are interested to learn more about the S model and the issue that was being addressed was the resilience of the car in severe conditions (Musk, 2013). The problem situation tackles the severity if a gasoline car hit the metal object on the highway. The issue Tesla was trying to raise concerns the safety of a car even in the event of an accident (Musk, 2013). Tesla’s use of social media is very effective since they are able to market the S2 mod el and in the process educating the public on fire safety procedures. The use of social media enables Tesla to display the tenacity of the battery pack in the S model. The marketing plan is very successful since awareness is created easily and in turn the S model car is also marketed. Furthermore the plan succeeds in educating the public on what causes battery fire (Musk, 2013). The battery packs implemented in cars should be able to withstand extreme conditions just like the S model battery pack. In addition, safety measures should be put in place to make the gasoline car safer so as to ensure safety before any accident occurs. References McCarthy, J. (October 31, 2013). Bloomingdales balances selfies with beauty tips in  Instagram contest. Retrieved from https://www.luxurydaily.com/ Musk, E. (October 4, 2013). Model S Fire. Retrieved from https://www.tesla.com/blog/model-s-fireAdvertising We will write a custom case study sample on Bloomingdales Balances Selfies with Bea uty Tips in Instagram Contest specifically for you for only $16.05 $11/page Learn More